InCabo Travel

InCabo Travel is a leading luxury boutique company specializing in organizing unique adventures and event productions across the Baja California region.

01/ Main Tasks
& Challenges

When InCabo Travel reached out to me as a freelancer, the company was looking to strengthen its digital presence and translate its luxury positioning into a website that felt both elegant and functional, with custom-specific features like integrated payments, a FareHarbor booking system, and tailored tools to support its operations.

Web Design & Development

Designed & developed a website that translated InCabo's identity into an intuitive, and high-performing digital experience, in close collaboration with the brand designer to ensure aesthetic and strategic consistency.

Digital Infrastructure

Led the implementation of FareHarbor for bookings and payments, coordinating directly with the client’s tech partners to ensure seamless functionality and workflow efficiency.

Digital Advertising

Recruited and directed a team of Google Ads specialists, overseeing campaign setup and performance during the first three months post-launch to ensure alignment between UX, marketing strategy, and results.

INCREASED VISIBILITY

The new blog and Google Ads campaigns increased InCabo Travel’s online leads by 10% during the first month, attracting a broader and more qualified audience.

OPTIMIZED WORKFLOWS

The integration of FareHarbor and automation tools streamlined booking operations and reduced manual processes, improving workflow efficiency for the internal team.

REVENUE IMPACT

Within the first month post-launch, InCabo Travel secured direct bookings through the site, cutting third-party and hotel commission costs, which translated into increased revenue and smoother internal operations.