Maranta

Maranta Terrace Bar is a nightclub/bar in the heart of Cabo San Lucas, renowned for its fresh, modern, and vibrant atmosphere with a tropical twist.

01/ Main Tasks
& Challenges

I worked full-time with the Maranta team for over two years, leading the development of the brand from the ground up. I was responsible for building and structuring all aspects of design and marketing, establishing a strong foundation for the brand’s identity, communication, and long-term growth.

Brand Identity

Designed a fresh and modern identity for Maranta based on market research, trend analysis, and audience insights — capturing its tropical and vibrant essence while ensuring it stands out in Cabo’s lively nightlife scene.

Digital Platforms

Built a cohesive digital ecosystem for Maranta — from a user-friendly website to optimized Google and platform listings — ensuring consistent brand visibility, clear communication, and easy access to information.

Interior Design

Partnered with architects and suppliers to align interior design decisions with the brand identity, ensuring cohesion between the physical space and the overall brand experience.

Menu Engineering

Led ongoing menu optimization initiatives focused on maximizing revenue, leveraging sales data and guest preferences to highlight high-performing, profitable items.

Popularity & Recognition

Maranta Terrace Bar has become one of the most popular bars in downtown Cabo San Lucas, attracting a large number of customers thanks to its distinctive identity and welcoming atmosphere.

On-site Sales Incrementation

The menu engineering and marketing strategies implemented have contributed to a significant increase in on-site sales.

Enhanced Customer Experience

The interior decoration, uniforms, and social media management have enhanced the overall customer experience, making Maranta a preferred spot for nightlife in Cabo San Lucas.